How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 07:35
Perception
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Place
Product
Price
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
What makes certain audiobook narrators so much better than others?
People
Good marketing is doing this well.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Processes
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.